Today, B2B Technology Buyers rely on their own perceptions of technology companies like yours to form brand preferences during a typically self-led buying process. These brand preferences can drive and create short lists before buyers even make first contact with a prospective vendor. In fact, based on our own research, most of an initial purchasing process is completed before a buyer engages a vendor directly. “I’ll Google that…” is a way of life for these technology buyers.
So how do you attract, acquire and satisfy new customers given this selling / buying environment? The technology companies that create an outstanding Tech Buyer Experience™ will strengthen their brand – building market share, competitive advantage, and ROI. Some of the largest and most progressive technology companies use our insights to create this outstanding Tech Buyer Experience™ – and align business processes and practices with Tech Buyer expectations, including…
- Ensure their product meets buyers’ needs and expectations
- Confirm their business processes are easy and effective
- Verify prospects and customers are well informed with the right information at the right time in their buying process
- Make certain that buyers are satisfied and come back for more